Talk to your readers like they talk to each other.
It's easy to write what you know, but less easy to write it in a way we want to read.
Make friends with your audience. Be honest with us. Tell us about yourself and don't baffle us with your expertise. Write a story we can connect with. Show us you're human too and gain our respect and trust.
I'm Chris. I'm a freelance writer. And I can help you write your story for your audience.