How I think

Thoughts, food, and thoughts about food.

Selling your product, or your brand?

Encouraging your audience to connect emotionally with your writing is a great idea. Most corporate marketing these days focuses on the brand rather than the product. Why? One reason may be that the difference between products is so small that we need to base our choices on something else – aspirational lifestyle and emotional connection are potential differentiators. As I…

Dallaglio RugbyWorks – giving kids the chance they deserve

Yesterday I was lucky enough to spend time at the Dallaglio RugbyWorks national rugby tournament. What a fantastic day. RugbyWorks, the charity of former England rugby captain and World Cup winner, Lawrence Dallaglio OBE, helps young people excluded from mainstream education break out of predicted patterns of unemployment, poverty and even criminality and establish rewarding careers and active lives. Using…

10 keys to happier living on International Day of Happiness

Never mind all the other constructs that greetings card companies find to sell cards for, International Day of Happiness is one day we should all celebrate. At a time of immense global upheaval, what’s to dislike about the idea of happiness for all? Action for Happiness, the wonderful people behind International Day of Happiness, have some excellent materials based around…