How I think

Thoughts, food, and thoughts about food.

6 tips for a great About Us page

Last time, we looked at why a great About Us page is so important. In this blog, we’ll address how to create that outstanding About Us page. Remember, it’s all about turning visitors into leads. Perhaps surprisingly, your About Us page is a critical part of that conversion process. It’s where potential customers, clients or donors go to find out…

Virtual Reality now just reality

Yesterday, the BBC and Virgin Media both jogged a distant, childhood memory. 25 years ago, this is what passed for state-of-the-art entertainment. As if trips to London weren’t glamorous enough for a suburban adolescent boy, the then sparkling Trocadero Centre, right in the heart of the capital’s West End, hosted a new mecca: Virtuality pods. Myself and my fellow spotty…

Stop sports doping. Start office doping.

So, Russia, you’re sport’s great big institutional drugs cheat, are you? For shame. And what a waste! We should harness those skills to boost performance for deskjobbing 9-to-5ers instead. It’s a cut-throat job market, apparently, and we’re all climbing over each other to get ahead. Isn’t it time to act like glamorous sportstars and get a few state-sponsored chemical power-ups…

They call it continuous improvement, apparently

These last couple of weeks I’ve mostly been editing personal development training materials. No, wait, hear me out. It’s turned out to be really interesting – getting to grips with every single topic is like getting paid for absorbing a full package of self-improvement. (Dear Mr Client, if you’re reading this, please do still honour my invoice. Thank you.) It’s…