JUST ONE CLICK helps me help others
For every comment on or share of this post, I’ll donate an item to my local foodbank. I want everyone to know that I have a new website and I’m ...
New site, new branding, same awesome writer :)
Hello folks! Very excited to start using my brand new logo and website from today. Almost 4.5 years have passed since I first registered the domain www.chrisparsonswrites.com and turned freelance. ...
Why business writing fails – 5 quick examples
Want your comms to create greater loyalty? Then write for your audience, not for you. Let’s face it, in a business context, most of us write to communicate for our ...
Selling your product, or your brand?
Encouraging your audience to connect emotionally with your writing is a great idea. Most corporate marketing these days focuses on the brand rather than the product. Why? One reason may ...
Why a great About Us page is so important
If your analytics are anything like mine, your About Us page is one of the most visited on your site. Which might seem a bit irritating. After all, you’ve spent ...