Selling your product, or your brand?
Encouraging your audience to connect emotionally with your writing is a great idea. Most corporate marketing these days focuses on the brand rather than the product. Why? One reason may ...
5 cringe-worthy corporate writing fails
(photo by Jason Eppink) Here’s a short list of corporate writing and marketing fails that makes me squirm. Do you agree? What else would you add? “Solutions” – Drainage ...
Free professional writing for charities & CICs
A warm welcome to all of you busting a gut to work for the good of others. And no, by others I don’t mean shareholders. Thank you. It’s great to ...